SEO

Think back to the last time you made a big online purchase. If you’re like most consumers, there’s a good...

The Microsoft Audience Network, Microsoft Advertising’s native ad platform, will soon support Facebook campaign import functionality and video ads.What do...

Microsoft unveiled several new features and technologies at Microsoft Advertising Elevate. In addition to new ad units, the announcement included...

Google Ads recently announced that advertisers can start automatically accepting recommendations for their ads accounts.And no, they’re not asking for...

Although the concept only appeared a few years ago, everyone today knows what an “influencer” is. They are experts within...

Edwin Toonen Edwin is a strategic content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’...

Microsoft’s Advertising Partner Summit begins today and includes the announcement of multiple new product updates and insights. Here are some...

In SEO content planning, keywords and topics are often mapped out to specific phases of consideration or a customer journey...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If...

Pinterest is giving content owners greater control over their intellectual property with a tool that lets them claim copyright and...

Head keywords. Long-tail keywords. The chunky middle. The chonky thorax. Is it any wonder why most people outside of SEO...

This post was sponsored by Ad World. The opinions expressed in this article are the sponsor’s own.Need to grow your...

If you’ve spent any time learning about marketing analytics, you’ve probably come across the term “funnels.” What exactly are marketing...

Google’s John Mueller says the launch of the Page Experience update creates opportunities for SEOs to start side hustles, provided...

The BOPUS (Buy Online, Pick Up In-Store) has been attracting hype for both retailers and customers, and this trend is...

Driving organic traffic to your site but not seeing enough conversions? Then your content might not be meeting the users’...

It was just over a year ago that Dan Leibson open sourced aggregate Lighthouse performance testing in Google Data Studio...

GUESTS & RESOURCES Episode Overview: Join host Ben as he continues Core Web Vitals week with Marcus Tober, Founder and...

If you want search engine users to be able to find your website, it needs to be indexed.But how do...

The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect...

Last month, a post on Google’s Developer blog about bid strategy updates spurred some controversy when it was misinterpreted to...

Every single day, I get emails from people I don’t know offering to sell me links.In fact, in the last...