Have you ever noticed that social media tends to mirror real life?
There are plenty of helpful and kind people lurking in the digital realm, something I’ve proven to myself when I post a question on Twitter and watch as followers offer helpful tips and advice. You may have noticed there are also many nasty trolls in real life and online.
You might wonder how you can demonstrate that you are one of the likable ones. Of course, avoiding constant criticism can help. Not engaging in heated conversations, pointing out what others are doing wrong, or making fun of them might also help.
These tips are meant to help you become more popular on social media, gain a few new followers, and possibly even make some actual friends on virtual platforms.
1. Ask people questions in chat
Things that work well in real life tend to work in a virtual space as well. When you ask people questions about themselves, you are showing you are interested in that person. On social media, it works the same way. How many kids do you have? What have you been working on lately? When we do that in a chat or even in public in a comment or post, it means we are not just into our own bubble but we want to enter into the bubble of someone else. That makes you more likeble because, for starters, no one likes a selfish person. Mostly, we all tend to like those who are expressing interest in what we’re doing in life.
2. Promote others
Too often, especially in business, we tend to post about our own accomplishments. We announce a new product or brag about a new hire. That’s human nature, but on social media, it’s important to fight against that tendency. Instead, choose to promote what other people are doing and saying. If someone made a big announcement, go ahead and create your own post about it. People like to know when we notice them. If you promote others, they might do the same for you. In terms of likability on social media, we tend to gravitate toward those who have less to say about themselves and more to say about everyone else.
3. Add to the conversation someone else started
Commenting is one of the most common ways to build a following. As I mentioned, constantly trumpeting your own endeavors doesn’t work. If you add something insightful and useful to the post someone else made, you might attract a few new followers. Why is that? For starters, it means people know you are a collaborator on social media. You will likely comment on one of their posts and not just toot your own horn. Also, if you comment on the post of an influencer, it is far more likely someone will see your comment. In the end, this idea of commenting about what everyone else is doing makes you more likable. You are not just churning your content about yourself. You are joining others in a shared experience.
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