Google has updated the How Google Search Works website portal today and with that informed us that the search company made 4,500 “improvements” to search in 2020. “There have been 4,500 such improvements in 2020 alone,” the company said.
4,500 changes. Google said in the year 2020, Google made 4,500 updates to Google Search. These changes can be ranking changes, user interface changes and much more. By comparison, in 2019, Google made 3,200 changes to Google Search. Looking further back, in 2010, we covered that Google had about one change per day. Google said in 2019 it made about 350-400 changes in 2009.
Clearly, Google has expedited those changes over the years and is increasing the rate at which it updates Google Search.
Updated How Search Works site. Google also launched a “fully-redesigned How Search Works website that explains the ins and outs of Search.”
In 2013, Google first launched its How Search Works site with an explanatory infographic. The site has some pretty cool features, including showing examples of pages Google took down because of spam. Google took down that spam feature and relaunched the portal in 2016 with more details on how normal people want to know how Google Search Works.
Google said in the 2021 version it has “updated the site with fresh information, made it easier to navigate and bookmark sections and added links to additional resources that share how Search works and answer common questions.” “The website gives you a window into what happens from the moment you start typing in the search bar to the moment you get your search results. It gives an overview of the technology and work that goes into organizing the world’s information, understanding what you’re looking for and then connecting you with the most relevant, helpful information,” Google added.
Check it out at google.com/search/howsearchworks
Why we care. It is nice to see Google document how many changes it makes from year to year in Google Search. It is also good for search marketers to review how Google Search works and do a deep dive into the language Google uses to describe how the search engine functions. Dig into the new portal and let us know if you find anything exciting.