September 16, 2021

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Warner Bros. Lets Anyone Be in Its Reminiscence Trailer With a Cool New Deepfake Generator

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Warner Bros. Has Launched a Deepfake Campaign for Reminiscence

You can check out the example trailer Protocol made with the generator on YouTube. It’s pretty crazy to see how lifelike the expressions on the deepfake are and mind-blowing that D-ID managed to create that with just one photo.

If this tech looks a little familiar, that’s because this isn’t D-ID’s first eye-catching deepfake tool. The startup made headlines back in February with its “Deep Nostalgia” service, which allowed people to animate old photos of their deceased relatives, developed for the company MyHeritage. The tool was later updated to allow users to choose from a variety of movements and expressions, such as smiles, a compassionate look, and kisses.

Five weeks after Deep Nostalgia’s debut, MyHeritage announced that more than 72 million photos had been animated using the Deep Nostalgia tool. In addition to old family photos and movie trailers, D-ID is also working on partnering with museums to create deepfake videos of artists talking about their work.

Protocol pointed out that what makes D-ID’s AI unique is its ability to work with just one photo. The company’s competitors often need various videos and photos to train their AI solutions to create deepfake videos.

In the future, D-ID wants AI to be able to replace actors, CEO Gil Perry told the outlet. However, the tech isn’t there yet and achieving that goal might take a couple more years.

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“Our long-term vision is to create full productions using AI,” Perry said.

To his credit, Perry also acknowledged one of my worries about deepfake technology. He told Protocol that the company is looking into ways to make sure its deepfakes aren’t used for manipulation and harassment. Only time will tell if the company actually follows through on this.

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Reminiscence hits theaters and HBO Max on August 20.

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