September 16, 2021

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Tata Motors launches Tiago NRG, price starts at INR 6.57 lakh

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Tata Motors is also looking at different kinds of chips which could be used in components where the supply situation is severe.

New Delhi: Auto major Tata Motors on Wednesday launched Tiago NRG with an introductory price of INR 6,57,400 for MT and INR 7,09,400 for AMT versions (ex-showroom, Delhi).

The new model is a crossover based on the company’s hatchback Tiago facelift. Available in both Manual/AMT transmissions, it is powered by the 1.2L Revotron Petrol Engine which produces 85 bhp.

According to the company, Tiago NRG has a 4 star safety rating by GNCAP and comes in four attractive colours of Foresta Green, Fire Red, Snow White, Cloudy Grey. It will be available in showrooms from Wednesday.

Rajan Amba, vice-president, sales, marketing & customer care, PVBU, Tata Motors, said, “We are excited to bring to you this awesome version of our much-loved hatchback, the Tata Tiago. Truly energetic just like its name, the NRG fits well with the growing trend of bringing to market more SUV like vehicles. It is not only strong on the exterior but is feature-loaded & stylish in the interior, and is an absolute pleasure to drive with enhanced abilities to take over rough terrains.”

Some features in the new model include push button start with keyless entry, 15” Hyperstyle Wheels, 3. 7” Touchscreen Infotainment by HarmanTM, Rear Parking Camera, Autofold ORVM, Steering Mounted Controls and fully Digital Instrument Cluster

Tiago was first launched in India in April 2016 and has since then clocked over three lakh customers.

The previous generation of the NRG was discontinued last year after the Tiago facelift was revealed.

Tata Motors’ ‘New Forever’ range of car and SUV portfolio comprises Tiago, Altroz, Tigor (cars) and Safari, Nexon and Harrier (SUVs). Its passenger vehicle sales in the domestic market were at 30,185 units in July, compared to 15,012 units in the same month last year.

Additionally, the automaker has increased prices of its passenger vehicles by an average of 0.8%, depending on the variant and model from August 3.

Recently, the auto major said that it is looking at various measures, including direct buying from stockists and making changes in the product configurations, to offset the impact of semiconductor shortage on its production activities and sales.

Tata Motors is also looking at different kinds of chips which could be used in components where the supply situation is severe. It expects the situation to remain challenging in the ongoing quarter and some improvement in supplies only in the second half of the fiscal.

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The automaker said its passenger vehicle sales in the domestic market were at 30,185 units in July, compared to 15,012 units in the same month last year.

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Prices of precious metals like rhodium and palladium have gone up significantly over the last one year. Steel prices have also remained high during the period.

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