September 25, 2021

SEO, Wordpress Support & Insurance, Mortgage, Loans, Legal, Etc Blogs

SEO, Wordpress Support & Insurance, Mortgage, Loans, Legal, Etc Blogs

, SEO, Wordpress Support & Insurance, Mortgage, Loans, Legal, Etc Blogs

Are TikTok Video Resumes The Best Way To Land A Job?

Share This :
, SEO, Wordpress Support & Insurance, Mortgage, Loans, Legal, Etc Blogs
, SEO, Wordpress Support & Insurance, Mortgage, Loans, Legal, Etc Blogs
, SEO, Wordpress Support & Insurance, Mortgage, Loans, Legal, Etc Blogs

Last month the social media platform TikTok launched a new feature that was designed to let job seekers utilize the channel for recruitment and job discovery, and it allowed job seekers to post video resumes. The social media video sharing service announced in July that it had teamed up with “select companies” and that it was inviting job seekers to apply for entry-level jobs to experienced positions with employers that included Chipotle, Target, WWE, Alo Yoga, Shopify, Contra and Movers+Shakers among others.

ADVERTISEMENT

In a blog post, the company explained that, “Interested candidates are encouraged to creatively and authentically showcase their skillsets and experiences, and use #TikTokResumes in their caption when publishing their video resume to TikTok.”

The program ran through the end of July. While it isn’t clear if TikTok will resume the video resume program in the future, the question to ask is whether this could be the future for landing a job.

“Traditional resumes are dying and will be completely dead in many fields in the future, replaced by digital ledgers that are more trustworthy and tell a complete story,” said Dr. Dustin York, associate professor of communications at Maryville University.

“Although TikTok resumes make up a small piece of that future, they can indeed tell the quick, digital story of an applicant – think of it as a visual elevator pitch,” added York “Marketing and communication departments can find young talent the same way they monitor their current industry, social listening. Genuinely listen to users’ content and ask yourself, ‘Does this match with our organization’s mission and goals?'”

MORE FOR YOU

Social Media And Job Applicants

TikTok is far from the first social media platform to be used by job searchers and employers alike, and the social platforms are increasingly giving applicants an edge – at least for certain types of job searches.

“Ziprecruiter, Indeed, Monster, and others, have allowed interactive applications for a while,” said James R. Bailey, professor of leadership at the George Washington University School of Business.

“Moreover, ever since editing software became accessible, videos have been a common component of applications, especially to college,” added Bailey. “The point is that using audio or video tools to augment a resume has been around for awhile. TikTok has a coolness factor, but its three-minute maximum post means it’s not well-suited to convincing employers of one’s knowledge, skills, and abilities.”

ADVERTISEMENT

More companies are likely to embrace social media, and the ability for applicants to utilize videos to set themselves apart, and show skills in a white a piece of paper could never do.

“Social media and other video resumes will become more and more common,” suggested Bailey. “The problem with the paper resume is that it nicely communicates education and experience, but nothing about personality or creativity or other qualities so much in demand. Blended media resumes provide a lot of valuable information that is not captured on paper.” 

However, even a video can have its own downsides, and while it can show creativity, it still may not represent all aspects of an applicant.

“The pitfalls of TikTok resumes are they by no means tell an applicant’s full story, but neither does a traditional elevator pitch that you perfected for those conferences or job fairs,” explained York. “My students have been creating short video resumes for years, and I tell them that if they genuinely pitch their skills, goals and motivations in a tight package, they could win an interview with the right organization.” 

The Right Time For The Right Talent

TikTok’s use of video resumes comes as today’s young adults tune to YouTube for entertainment, follow influencers for popular trends and even head to social for their news. It is thus not surprising that video resumes would be how generation Z would seek out career opportunities.

ADVERTISEMENT

“TikTok came at a unique time and a confluence of factors liberated it to become a credible source of potential candidates and to give credit to employers at a time when gen z candidates have plenty of choices,” said David Jacobson, J.D., professor of global business strategy to MBAs and online MBAs in the Cox School of Business at Southern Methodist University.

“Gen Z are very comfortable with the experience and the ecosystem driving utilization,” Jacobson added. “While senior leadership may not be as comfortable with TikTok, those that work for them are very at home with it.”

Social Media’s Power To Job Seekers 

Just as Gen Z is embracing social to look for work, increasingly employers are also seeing the power of the platforms to find talent. This was especially true when the pandemic hit last year, and the world was turned upside down.

ADVERTISEMENT

“Companies were willing to try alternative tools and those alternatives including TikTok have worked as a tool to recruit,” said Jacobson. “Candidates who put themselves out to prospective employers on Tik Tok are thrilled to be connected to real people who are enjoying their presentation and those companies are more attractive to these candidates. So, the prospective employee enjoys the TikTok career search experience, and the prospective employers gain credibility with the potential employee by being engaged with them in the TikTok ecosystem.”

However, Bailey warned that it is still easy for a social media resume to look like a cheap commercial on a late-night local cable station, and suggested that candidates need to be professional as well as creative in their approach.

“My guess is that social media consulting companies with specialties on resumes emerge to help candidates put together their mixed-media resumes,” added Bailey. “I’ll bet all those companies that create and manage web pages are going to find this business, making social media resumes even more common.”

ADVERTISEMENT

Share This :