We’re excited to have interviewed Los Angeles SEO expert Anatoly Zadorozhnyy, from Marketing 1on1, for the next installment of our Featured SEO Expert Series!
With over 10 years of experience in the SEO and internet marketing industry, Anatoly Zadorozhnyy has made countless companies successful online by ensuring that organic search traffic is increased significantly through constantly evolving strategies and techniques.
What is the most challenging thing about running a successful SEO project?
“I think the most challenging thing about running a successful SEO project is creating and focusing on proper strategies that deliver results. You have to be creative with your SEO efforts and have to be an expert in many different things, from knowing how to code and properly tracking your results to doing keyword research, acquiring links and more. You pretty much have to eat, sleep and dream SEO in order to deliver results for the clients.”
How does your agency stand out compared to other agencies?
“Simple: Pricing and results. There are hundreds of SEO companies; however, most of them are in reality just content writers without any actual technical knowledge. We constantly test and come up with innovative strategies to provide our customers with long-lasting results in the shortest amount of time.”
Can you share a success story from a local SEO campaign?
“Sure. We handle many SEO campaigns for local businesses. During the most recent one implemented, we were able to grow lead volume from 2-3 per day to 18-20 per day. Our top 10 keyword count also improved from 20-210, with Ahrefs traffic valuation going from $4,742/month to $32,993/month.”
How do you set fair expectations for new clients?
“We don’t over-promise. Before signing up a client, we perform comprehensive competition analysis to make sure we can deliver the results and return on investment (ROI) within the client budget. We also interview the client as much as they interview us to make sure we are both a good fit for each other. If we believe we can’t deliver or we believe the expectations are unrealistic, we simply won’t take on a client.”
How long do you usually tell clients it will take to see results?
“We tell clients that they’ll see ranking improvements within the first 45-60 days.”
Any predictions about the future of SEO?
“SEO is constantly changing. It’s not as simple as it used to be 10 years ago. It keeps going towards a ‘full-marketing campaign’ instead of just blogging and title tags.”
What do you think is the most important contributor to a successful digital marketing campaign?
“Research, innovation and constant testing.”
Interested in being considered as an SEOblog “Featured SEO Expert”? Reach out to our team at [email protected]! We’d love to hear from you and give you a high-traffic platform to share your SEO agency’s story and insights.