The partnership involves Clovia as the medium of making insurance reach out to consumers through its platform while Alliance Insurance as the insurance partner to facilitate the breast cancer insurance policy.
In India, a woman is diagnosed with breast cancer every four minutes. With breast cancer accounting for 14 percent of cancers in Indian women, this initiative aims to reinforce awareness for the ailment, the company said.
The company will provide insurance policy cover of INR 25,000 to female customers in the age group of 18-65 years on a purchase of a certain value from Clovia’s website. The insurance policy comes with lifelong renewals and can be claimed in case of being diagnosed with breast cancer, however, this is not applicable for pre-existing treatments.
The policy tenure covers a time of one year with a mandatory waiting period of 90 days for the policy to be used. This cover will be eligible for both minor stages of breast cancer and also major stages of breast cancer, the company added.
Talking about the initiative, Aatur Thakkar, Co-Founder and Director, Alliance Insurance Brokers said, “With this initiative, we are targeting to reach out to five lakh women in the next one quarter and protect them with breast cancer coverage. The insurance coverage can go on increasing with the purchase of more products, thus giving more coverage. The initiative will also help us raise awareness about the importance of breast cancer insurance.”
Speaking on the announcement, Neha Kant, Founder, Clovia said, “We consider this initiative as one of the most promising and meaningful activations towards extending support to our customers. We are happy that we are moving another step forward to making a meaningful impact in our customers lives”.