Moz has been acquired by iContact Marketing Corp, a subsidiary of the publicly traded company, J2 Global. Sarah Bird, Moz’s CEO, posted the announcement on the Moz blog just moments ago.
Sarah Bird wrote “exciting news, Moz fans! We are thrilled to announce that Moz has been acquired by iContact Marketing Corp!”
iContact was founded in 2003 and is based in Morrisville, North Carolina with about 300 employees. Moz was founded in 2004 and is based in Seattle, Washington and the the CEO is Sarah Bird. Sarah Bird took over as CEO in 2014 after Rand Fishkin, the co-founder of Moz stepped down from that role. In 2016, Moz did some downsizing after some possible missteps. In 2018, Rand Fishkin announced he is leaving Moz to start a new startup.
This news comes after Semrush, a competing SEO toolset provider, went public a couple of months ago.
The acquisition price and deal terms were not disclosed and we hope to update this story as we learn more.
The press release. Here is the press release where it reads “Moz remains committed to continuing to improve the company’s all-in-one SEO toolset and maintaining the accuracy of the data upon which it is built.”
“Since the beginning, Moz has elevated SEO as a critical strategy for growth and brand recognition. With this news, our mission remains the same. Moz should only innovate faster and more effectively for our customers,” said Sarah Bird, CEO of Moz. “The shared focus on delivering powerful digital marketing solutions is a perfect fit for our brand, staff and community. We are excited to begin collaborating on new solutions for our collective customers.”
Why we care. Of course, for any of our friends that work at Moz, we are hoping this sale benefits your careers within Moz and in your future career development. For all those Moz customers, we hope this sale helps fund new features, tools and support options for you and your staff.
At the same time, we hope that iContact continues to invest in the product and does not cut staff or resources for Moz. All the messaging from the two companies suggest only positive things about this acquisition, as you’d expect.