June 24, 2021

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Is Geico a good choice for car insurance?

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MarketWatch has highlighted these products and services because we think readers will find them useful. This content is independent of the MarketWatch newsroom and we may receive a commission if you buy products through links in this article.

Geico, the second-largest auto insurer in the country, has competitive rates and high customer satisfaction scores in every region. In our review of the industry’s best car insurance companies, we rated Geico No. 1 for its strong financial ratings, comprehensive coverage and customer-first practices.

Although Geico scored highly in our study, the best provider for you will depend on your unique needs. Anytime you shop for car insurance, we recommend comparing prices from multiple insurers to get the best deal. You can get free quotes from providers in your area using the tool below.

In this article:

  • About Geico
  • Geico car insurance coverage
  • Geico pricing and discounts
  • Geico insurance reviews
  • Bottom line: Geico is best for most drivers
  • Recommendations for car insurance
  • Our methodology
About Geico

Geico was founded in 1936 to provide low-cost insurance to federal employees, but it has since made policies available to all drivers. According to the National Association of Insurance Commissioners, the auto insurance giant held 13.5% of the market share in 2020, writing nearly $33.8 billion in insurance premiums. The only provider larger than Geico is State Farm.

Geico has an A+ rating from the Better Business Bureau (BBB) and an A++ financial strength rating from AM Best, indicating good business practices and a superior ability to meet customer claims obligations. Geico insurance reviews from customers are also positive on the whole.

How we rate Geico

Score
Overall Rating 9.1
Reputation 9.5
Availability 10.0
Coverage 8.5
Cost 8.5
Customer Experience 9.0

*Ratings are determined by our editorial review team. Learn more about our scoring methodology below.

Geico car insurance coverage

Geico offers every type of standard auto insurance and some of the highest policy limits in the industry (up to the millions). Standard coverage options include:

Geico policies can be purchased for personal automobiles as well as motorcycles, ATVs, RVs, boats and collector cars. In addition to the coverage above, Geico offers these add-ons:

  • Emergency roadside assistance: Accessible through the Geico mobile app, this includes towing, jump-starts, tire changes, lockout services, winching and fuel delivery.
  • Rental car reimbursement: This provides reimbursement for your rental vehicle while your car is in the shop for covered repairs.
  • Rideshare insurance: Rideshare coverage kicks in when you have a rideshare app turned on and are waiting for a ride. Services like Uber and Lyft generally only cover you while you have a passenger or are en route to pick up a passenger.
  • Mechanical breakdown insurance: MBI pays for unexpected repairs should certain parts fail or break down through normal use, similar to an extended car warranty.

Compared to other auto insurance companies, Geico stands out for its mechanical breakdown coverage, which isn’t a common offering. However, the insurer does not provide gap insurance.

DriveEasy program

Several insurers, including Geico, offer usage-based insurance discounts. These programs monitor your driving habits and offer premium reductions to good drivers. Geico’s usage-based insurance app is called DriveEasy and is available in the following states:

Arizona Colorado Connecticut Florida
Illinois Indiana Louisiana Kentucky
Maryland North Carolina New Jersey New Mexico
Ohio Oklahoma Oregon Pennsylvania
Tennessee Texas Utah Virginia
Wisconsin

DriveEasy monitors your driving through a mobile app and tracks the following behaviors:

  • Hard braking
  • Distracted driving (phone use)
  • Cornering
  • Acceleration smoothness
  • Road type
  • Distance driven
  • Time of day
  • Weather

The DriveEasy app has below-average ratings on Google Play and the App Store. Several Geico insurance reviews mention that the app regularly malfunctions or does not work. Our team reached out to Geico for a comment on these reviews but did not receive a response. But it’s also important to note that many customers report positive experiences too, including receiving a discount on their premiums.

Geico pricing and discounts

Geico can provide cheap car insurance for many drivers. Compared to other top providers, Geico typically has more auto insurance discounts, including special savings for military service members and federal employees. Policy deductions for each discount vary.

  • Multi-policy discount
  • Multi-vehicle discount
  • New vehicle discount
  • Good driver discount
  • Defensive driving course discount
  • Good student discount
  • Driver’s education course discount
  • Military discount
  • Emergency deployment discount
  • Federal employee discount
  • Seat belt use discount
  • Air bag discount
  • Anti-lock brakes discount
  • Anti-theft system discount
  • Daytime running lights discount
Geico insurance reviews

Overall, Geico insurance reviews are positive. The company has a good reputation for customer service, with particularly strong ratings in the Northwest, North Central and Southwest regions of the U.S. according to J.D. Power.

In J.D. Power’s 2020 U.S. Insurance Shopping StudySM, Geico topped the list with 867 out of a possible 1,000 points. The study polled customers to determine satisfaction with each stage of the shopping experience. However, Geico’s claims process is more in line with industry average. The company received a score of 871 out of a possible 1,000 points in J.D. Power’s 2020 US. Auto Claims Satisfaction StudySM (the average was 872).

While Geico’s usage-based app has poor customer reviews, the provider’s mobile app for filing insurance claims and viewing policy details is highly rated. It holds a 4.7-star rating on Google Play (based on more than 375,000 reviews) and a 4.8-star rating on the App Store (based on more than 2.7 million reviews).

Bottom line: Geico is best for most drivers

We rate Geico at 9.1 out of 10.0 and name it the best overall provider in 2021. Geico scored highly in our industry review due to its comprehensive coverage options, low average rates and strong customer service reputation.

Geico Pros Geico Cons
A++ financial strength rating from AM Best and A+ rating from the BBB Reported malfunctions with usage-based insurance app
Low rates for most drivers
High policy limits
Usage-based insurance discount
Highly rated mobile app

Geico auto insurance is available in all 50 states. The provider also sells the following insurance products:

  • Motorcycle insurance
  • Personal watercraft insurance
  • Property insurance
  • Business insurance
  • Life insurance
  • Homeowners insurance
  • Jewelry insurance
  • Identity theft coverage
  • Renters insurance
  • Travel insurance
  • Pet insurance
Recommendations for car insurance

While Geico is a good option for most drivers, it isn’t the only car insurance provider on the market, and it may not be the best choice for everyone. It’s important to compare rates from multiple insurers before making a final decision. You can start getting free car insurance quotes from providers in your area using the tool below.

USAA: USAA regularly scores well in J.D. Power customer satisfaction surveys and generally offers low rates for drivers, according to our research. AM Best gives the insurer an A++ for financial strength. However, USAA is only available to military members and their families, so it is not a viable option for everyone.

Progressive: Progressive offers discounts that can be useful for drivers with a DUI or speeding violation on record, including the usage-based insurance program Snapshot®. This program puts more weight on current driving habits than your driving history. Unlike DriveEasy, Snapshot has a high rating on both Google Play and the App Store.

Our methodology

Because consumers rely on us to provide objective and accurate information, we created a comprehensive rating system to formulate our rankings of the best car insurance companies. We collected data on dozens of auto insurance providers to grade the companies on a wide range of ranking factors. The end result was an overall rating for each provider, with the insurers that scored the most points topping the list.

Here are the factors our ratings take into account:

  • Reputation: Our research team considered market share, ratings from industry experts and years in business when giving this score.
  • Availability: Auto insurance companies with greater state availability and few eligibility requirements scored highest in this category.
  • Coverage: Companies that offer a variety of choices for insurance coverage are more likely to meet consumer needs.
  • Cost: Average auto insurance rates and discount opportunities were both taken into consideration.
  • Customer Experience: This score is based on volume of complaints reported by the NAIC and customer satisfaction ratings reported by J.D. Power. We also considered the responsiveness, friendliness and helpfulness of each insurance company’s customer service team based on our own shopper analysis.

*Data accurate at time of publication.

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