by Sean Kreuz
Even though Network Marketing has been around for decades, there are some people out there that think it is a well crafted scam. The truth is, the network marketing business model stood up in a court of law, when it was legally challenged in the 1980’s.
However, if you are going to consider a network marketing business, you must consider a few key things; such as the company, the marketing plan, and the business compensation plan.
There are many companies out there who will tell you that they are the best network marketing company, and in that short span of time they might become the best network marketing company, but in reality, they will fade away within one or two years, if they do not get the right support plan, and the right training plan for their associates.
The main business compensation plan that many companies follow is the binary plan, and the reason why many people do not get on the bandwagon, is because they cannot generate enough signups from their list or advertising. After all, the whole purpose of network marketing is to build a list of prospects, and build long-term relationships with them.
The fact is, most people do not care how great the product is, they just want to know how it benefits them financially in the long run.
If you want to build a huge long-term downline, you will need to learn how to make your MLM business profitable within the first six months of starting it. However, if you do not currently have the right skills, you can initially build up your Multi-Level Marketing (MLM) business by retailing the products, until you gain the necessary recruiting skills.
It is, of course, critical that you have the right networking skills, and know how to generate leads by the right marketing strategies to build a huge downline. The fact is, most people do not even know how to do online marketing, so they will have to learn the fundamentals for themselves.
The more you rely on the internet for your business, the more you will see your downline grow exponentially.
So, if you want to grow your downline, and see a steady flow of income from your network marketing business, you will have to learn how to market online using pay per click marketing, article marketing, and blog marketing, so you can generate an endless flow of targeted leads into your business.
The time and effort you will have to put into online marketing will also save you a lot of time and effort, and eventually you will see your network marketing business grow and prosper.
In recent years we have redefined a few of the biggest headaches that surround the traditional network marketing industry. One of the biggest traps is that statistically 80% of every prospect you secure, will not initially be interested in your business, the opportunity, or the products.
However, those prospects are highly likely to purchase training and tools, if you have those as an option. However, those same prospects are much more likely to purchase training and tools, if they are approached with that first, instead of trying to “sell them” on your MLM opportunity right out of the gate.
After you have gained their trust by providing good training and/or tools, then you will be in a better position to offer your network marketing opportunity to them.
Sean Kreuz is an American Businessman, Professional Airline Pilot, Entrepreneur, Adventurer, and most importantly Father, Family Man, and Husband to his wife for over 20 years. Read about Sean and his Business Couching 101… Also, take a look at his Simple Business Startup Model…
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