Mike McPeak, the marketing technologist and CRM specialist at Hale Trailer Brake & Wheel, came to my office a couple of months ago to talk about search marketing. We covered a number of topics in this video including:
- Mike’s history in search marketing
- How he learned SEO on the job
- Hiring a search marketing agency
- SEO in low tech spaces (like flatbed trucks)
- What to watch out for in low volume keyword spaces
Here are the two part videos:
If you’re a search professional interested in appearing on Barry’s vlog, you can fill out this form on Search Engine Roundtable; he’s currently looking to do interviews in the NY/NJ tri-state area. You can also subscribe to his YouTube channel by clicking here.