UK fashion retailer River Island is still standing after lockdown – something to celebrate – and it’s launched the first campaign from new agency St Luke’s: ‘Unleash your vibe at River Island.”
Can you unleash a vibe? Suppose you can.
Anyway it’s lively effort, with nary a note of purpose.
The current regime at St Luke’s knows what it’s doing. As does Leagas Delaney which is also debuting for headphones company Bowers and Wilkins. Addressing such a market as grown-ups is quite radical in its way.
MAA creative scale (both): 6.5.