June 20, 2021

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Google local car dealership inventory search results

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Google appears to be testing local car and auto dealership inventory in search results. The company has not commented on this news yet but you may be able to access local automobile inventory in the US by visiting google.com/local/cars.

What it looks like. When you visit google.com/local/cars, you’ll see a list of automobile inventory for local dealerships in your area. Here is a screenshot showing cars for sale in my area:

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Google Search Local Auto Inventory Results

You can then filter the results to show new or used cars, the car brand, type and so on. The filters are not working 100% correctly, but that is okay since it seems to be something that Google is testing and has not yet announced.

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Google Search Local Auto Inventory Results with Filters

Here is a screenshot of a specific car for sale, where you can see all the details and specs on this individual VIN. You can click on the image to enlarge:

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More. This was first noticed by Jim Kreinbrink, who posted on Twitter that Google added these URLs to its robots.txt the other night.

Why we care. Is Google going to be getting into the car dealership space, where Google will start selling cars directly to consumers? I doubt it. But this may be an early pilot with some dealerships to showcase their local inventory in the Google search results.

I expect we will hear official news from Google on how to get your local dealership to participate or if Google is just crawling inventory feeds from these local dealership websites. The formats of these feeds are normally the same across most dealerships anyway.


About The Author

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Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry’s personal blog is named Cartoon Barry and he can be followed on Twitter here.
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