June 23, 2021

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Fiverr Usage and Growth Statistics: How Many People Use Fiverr in 2021?

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, SEO, Wordpress Support & Insurance, Mortgage, Loans, Legal, Etc Blogs
, SEO, Wordpress Support & Insurance, Mortgage, Loans, Legal, Etc Blogs

Fiverr is a freelance marketplace for digital services. It is used by 3.42 million buyers a year.

Fiverr launched its platform with 8 service categories in 2010 and crossed $1 million in monthly gross merchandise value the following year.

Since then, Fiverr has grown its gross merchandise value and revenue every year. Today, the platform covers more than 500 service categories and generates $189.51 million in annual revenue. That’s a 3.64x increase since 2017 alone.

Continue reading to see the latest Fiverr statistics for 2021.

From revenue to employee count, here’s a breakdown of what you’ll find on this page:

Fiverr Usage Stats (Top Picks)

  • Fiverr has 3.42 million active buyers.
  • Fiverr processed $699.3 million in gross merchandise value in 2020.
  • Annual revenue for 2020 was $189.51 million.
  • Freelancers on Fiverr offer services across more than 500 categories.
  • 545 employees work at Fiverr.

How many buyers are on Fiverr?

Fiverr defines an active buyer as a user who purchased at least one “gig” (service) from a freelancer on the platform within a given reference period.

Fiverr had 3.42 million active buyers from more than 160 countries in 2020. That’s an increase of 45.53% over the previous year.

In fact, the number of buyers on Fiverr has increased 1.9x since 2017.

Here’s a table showing the number of active buyers on Fiverr since 2017:

Year Active buyers
2017 1.8 million
2018 2.02 million
2019 2.35 million
2020 3.42 million

Source: Fiverr.

Fiverr gross merchandise value (GMV)

Fiverr processes $699.3 million worth of transactions per year. GMV has grown by 74.39% over the past year.

Fiverr’s GMV has increased 2.38x since 2018, growing by $405.8 million.

Here’s a table showing Fiverr’s gross merchandise value since 2017:

Year Gross merchandise value
2017 $213 million
2018 $293.5 million
2019 $401 million
2020 $699.3 million

Source: Fiverr.

Fiverr revenue

Fiverr’s revenue mainly consists of transaction and service fees.

Fiverr generated $189.51 million in revenue in 2020, representing a 77% YoY increase. That’s the largest raw and percentage revenue increase since Fiverr started publicly reporting in 2017.

Company revenue has grown at a CAGR of 53.78% since 2017.

We’ve charted Fiverr’s revenue growth since 2017:

Year Revenue
2017 $52.11 million
2018 $75.5 million
2019 $107.07 million
2020 $189.51 million

Source: Fiverr.

Fiverr revenue from repeat buyers

Fiverr generates more than half (55%) of its revenue from repeat buyers. Revenue from new buyers has remained at 45% or below since reporting began in 2017:

Year Share of revenue by repeat buyers
2017 55%
2018 57%
2019 58%
2020 55%

Source: Fiverr.

Fiverr revenue by geography

70% of Fiverr revenue comes from buyers in 5 countries: the United States, United Kingdom, Canada, Australia and New Zealand.

These 5 countries have accounted for roughly 70% of revenue since at least 2017 when Fiverr first reported the data.

US buyers alone are responsible for more than half (53.14%) of Fiverr’s annual revenue. The total revenue from US buyers amounts to $100.7 million.

Fiverr’s US revenue increased by 73.8% in 2020, which is comparable to the 77% global revenue growth.

Here’s a table with Fiverr’s revenue from buyers in the US since 2017:

Year Revenue (share of total revenue)
2017 $28.26 million (54.23%)
2018 $40.53 million (53.68%)
2019 $57.94 million (54.11%)
2020 $100.7 million (53.14%)

Europe contributed 25.5% ($48.33 million) of Fiverr’s annual revenue in 2020.

Revenue grew by 91.94% over 2019, outstripping the global growth rate of 77%.

Europe’s share of Fiverr revenue has increased consistently since 2017, at which point it accounted for 19.46% of global revenue.

Here’s a table showing Fiverr’s European revenue since 2017:

Year Revenue (share of total revenue)
2017 $10.14 million (19.46%)
2018 $15.26 million (20.21%)
2019 $25.18 million (23.52%)
2020 $48.33 million (25.5%)

Fiverr’s revenue from buyers in the Asia Pacific region amounted to $22.81 million in 2020. That’s 12.04% of total revenue.

Revenue in the region increased by 70.73% over the previous year.

We’ve charted Fiverr’s Asia Pacific revenue since 2017:

Year Revenue (share of total revenue)
2017 $7.84 million (15.04%)
2018 $11.08 million (14.67%)
2019 $13.36 million (12.48%)
2020 $22.81 million (12.04%)

Fiverr has its HQ in Israel and keeps track of revenue generated from its home country. Israel-based buyers contributed $1.94 million (1.02%) to the organization’s annual revenue in 2020.

Here’s a table with Fiverr’s revenue from Israel since 2017:

Year Revenue (share of total revenue)
2017 $717 thousand (1.38%)
2018 $1.16 million (1.54%)
2019 $1.22 million (1.14%)
2020 $1.94 million (1.02%)

Revenue from buyers in geographical areas outside of the US, Europe, Asia Pacific and Israel accounts for 8.29% of Fiverr annual revenue. In 2020, that totaled $15.71 million.

We’ve charted Fiverr’s revenue from markets outside of the US, Europe, Asia Pacific and Israel since 2017:

Year Revenue (share of total revenue)
2017 $5.15 million (9.88%)
2018 $7.48 million (9.9%)
2019 $9.37 million (8.75%)
2020 $15.71 million (8.29%)

Source: Fiverr.

Fiverr annual spend per buyer

Buyers on Fiverr spent an average of $205 in 2020. Average annual spend has grown by 20.59% over the previous year.

The average annual spend per buyer has been growing consistently since 2012:

Year Spend per buyer
2012 $64
2013 $66
2014 $71
2015 $83
2016 $97
2017 $119
2018 $145
2019 $170
2020 $205

Buyers who spent over $500 contributed 58% of Fiverr’s core marketplace revenue in 2020.

Accounts with an annual spend of $500+ have become increasingly significant to Fiverr’s total revenue:

Year Revenue share
2018 50%
2019 53%
2020 58%

Source: Fiverr.

Fiverr take rate

Fiverr generates revenue from its core marketplace (with a standard service fee of 20%) and additional products (promoted gigs, AND.CO, ClearVoice, and Learn from Fiverr).

Fiverr defines its take rate as a revenue percentage of gross merchandise volume.

Fiverr has a 27.1% take rate. That’s up from 24.5% in 2017.

Here’s a table showing Fiverr take rate since 2017:

Year Take rate
2017 24.5%
2018 25.7%
2019 26.7%
2020 27.1%

Source: Fiverr.

Fiverr Net Promoter Score

Net Promoter Score is a customer index reflecting the likelihood that a user would recommend a service. It is scored out of 100.

Fiverr reports a score of 69 from buyers and 79 from sellers. That’s up from 61 and 65 in 2019.

Source: Fiverr.

Fiverr app downloads

Fiverr has a single mobile app for both clients and freelancers, available on Android and iOS.

The Fiverr app was downloaded 900 thousand times across Google Play and the App Store in March 2021 alone.

The majority of downloads came from Android users, with 600 thousand monthly installs.

All-time, the Fiverr app has been downloaded on the Play Store more than 10 million times.

Sources: Sensor Tower, Google Play.

How many categories are available on Fiverr?

The catalog of services on Fiverr includes over 500 categories across 9 broad verticals. The platform has added 300 new categories since 2018. When the service was launched in 2010, it had just 8 categories.

The company introduced Fiverr Pro in 2017. Sitting alongside the main platform, Fiverr Pro features vetted talent who typically charge higher fees than regular sellers.

Fiverr Pro has 76 main categories across 7 verticals.

Source: Fiverr.

How many people work at Fiverr?

545 employees work at Fiverr. Headcount has grown by 30.07% over the past year, with 182 new employees joining the company.

Here’s a table showing the number of employees at Fiverr since March 2019:

Date Headcount
March 2019 363
December 2019 419
December 2020 545

The company has an office presence across Europe (London, Berlin) and the US (New York, San Francisco, Orlando, Phoenix). Headquarters are based in Tel Aviv, Israel.

Source: Fiverr.

Conclusion

That’s all for my list of Fiverr stats in 2021.

With a gross merchandise value of nearly $700 million, Fiverr is one of the leading freelancing marketplaces. I’ve done my best to provide you with the latest stats on Fiverr to help you better understand their growth story.

As more businesses look for freelancer support and more professionals start their remote careers, Fiverr has a solid offering to capture some value in this market. The impact of COVID-19 has only accelerated its growth.

What are your thoughts about Fiverr? Do you think it’s a good platform for buyers and freelancers?

I’d also like to hear any feedback or questions you may have on the stats I’ve gathered.

Don’t hesitate to let me know in the comments section below.

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