As the name suggests, the landing page is the first thing you see when you visit a website’s URL. It is one of the most important pages when creating a website because it contains concise information about the product or company. It also forms the base of your initial impression of the company.
Think about it: Once you visit a website, you try to find out as much as possible without clicking on any buttons. This is why you need an informative and attractive landing page. You want every potential client to visit your page and say, “Oh, nice! Let’s see what they have to offer.”
But it is not all that easy; you need to hire top experts in different fields to work on your landing page. You need an essay writer, a web developer and a graphic designer. Other professionals might also come in handy when creating a landing page with a high conversion rate.
This article will focus on creating landing pages that will attract and retain clients at a very high rate.
1. First Impressions Matter
Consider this scenario:
A friend invites you to their house for the first time. You arrive at their porch to find toys scattered everywhere, and the lawn is bushy. The first thought that comes to mind will be something along the lines of “What kind of untidy people live here?” You wouldn’t feel comfortable going into the house. And even if you do, you won’t want to come back again.
This is how clients feel about a terrible landing page. They will never revisit the page, nor will they perform any transaction on the site. If the homepage is this terrible, you can only imagine how shambolic the company will be.
2. Choose a Specific Lane
Before you start working on a website, you should always determine the direction of your website.
What are we selling? How do we present our product?
Answering these questions will help you develop a working formula for your landing page. If the website focuses on traveling, the hero content should reflect that. Use pictures of famous landscapes and travel destinations.
Also, the landing page should reflect the company’s ethos. You can choose playful and colorful graphics to show a more youthful approach or focus on a more corporate outlook. Any direction you choose should be uniform throughout the homepage.
3. Have a Clear Message
With the company’s direction determined, you should work on crafting a central message. This message is often reflected in the headline – the website’s calling card. Your headline should capture the site’s central essence without exceeding one line of text.
You should include any extra information in the subheader. This section should contain a few sentences addressing the company’s ethos. Focus on coming up with persuasive written content with a pro essay writer’s help.
Here are some examples:
Headline: Magic Happens Here.
Subheader: We pull rabbits out of hats at a slow and steady pace. Our tricks are high-level because we believe in the purity of the art form.
4. Hire a Good Graphics Team for Your Media Content
An unpainted house without lights and decorations will only keep visitors away or even attract malicious characters. At first sight, you will assume nobody lives there or that the house is haunted, driving away potential visitors.
A good graphics team will not only paint and decorate your website but will also make it eye-catching and user-friendly. If you cannot afford a team of designers, hire a high-level freelancer to work on the homepage design. These professionals will take care of every aspect of the design, from typography to wireframe.
At the same time, you can use the mockups and wireframes for your minimum value proposition (MVP) strategy. Besides, updated versions of these mockups will become part of the marketing strategy.
Most importantly, don’t forget to use the same typography throughout the page. If you must switch typefaces, ensure that they belong to the same font family.
5. Include More Images and Videos
An MIT study shows that the human brain processes images at a 60,000 times faster speed than texts. This significant speed discrepancy means that you can convey your message faster with visual cues. And with the short attention span of most users, digestible visual content is always an excellent complement to texts.
So, spend enough time and resources on media content. Use different media content to explain complex concepts. Short clips and animations can help users to understand the message on the landing page.
However, don’t get too attached to very high-quality visual media because they will slow your site’s loading speed. Optimize your images for the web before uploading them. You can use image optimizers or save the images using a lossless compression algorithm.
6. Don’t Ignore the Mobile Experience
According to Statista, 50.81 percent of internet users browse with their smartphones, and this figure will increase in 2021. With this in mind, focus on optimizing the mobile experience when creating landing pages. You can easily find customizable mobile-friendly themes online.
Moreover, ensure that all your graphics are compatible with mobile display screens. Some of those eye-catching graphics on the desktop version look terrible on mobile devices. Remember that most people will be viewing the website from their phones, and keep the user interface intuitive and compact.
7. UX Should Include Copy
One reason why landing page designs fail despite being attractive is a lack of explanation.
What does this button do? This thing here is nice, but what does it do?
If you want to avoid these questions, every button should be accompanied by some text explanation. Don’t assume that the user knows. Reach out to people for feedback on the site’s initial version before publishing it.
8. SEO Is Important
You need an SEO specialist’s services if you want your website to rank high on search results. You will also need to include keywords in graphics and content. The alternative is to rely on link building and backlinks. But you can combine both techniques or even more.
Resist the urge to flood the landing page with content in a bid to add keywords. Any written content should provide more information about the services provided.
Moreover, Google bots now clamp down on sites suspected of keyword stuffing. Focus on inserting keywords organically, and use keyword research tools to monitor density.
But all that effort put into the website can only pay dividends if you can make conversions. Focus on convincing the client to go past the landing page on every visit.
9. Be Transparent
Your landing page should contain an “About” section with a few sentences describing the service. Consider adding a section for user testimonials and guarantees. Customers always want to know what they might lose or gain from using your products.
But don’t focus on the negative; discuss the benefits you can offer your clients.
10. Localize the content
If your market is global, an English language page might suffice. But why not expand your audience?
Localization allows you to present the landing page in more than one language. For example, if your business caters to Latin countries, consider adding a Spanish language option to the page.
Of course, this will cost you extra bucks. But you will gain a broader user base and more conversions. Also, the overall user experience improves when you have multiple language options.
11. Establish Trust
People only use pages they can trust, which is why they check a landing page’s HTTPS certificate. And if your page doesn’t have this certificate, the SEO ranking and user engagement will decrease significantly.
Similarly, displaying a list of previous clients adds to your website’s overall appeal. For example, an online designer portfolio with Microsoft as a former client will get more attention than one without any client data. So, list your clients on your landing page if possible.
Most importantly, present additional certificates on your homepage. Trust elements like security badges and antivirus protection reassure users of a site’s safety.
12. Include Relevant Calls-to-Action
“Let’s get started.” “Find out more.” “Order Now.”
These short sentences are often responsible for tipping the scale with undecided clients. It reinforces that sense of collective adventure – a perfect cap to any compelling content. Brainstorm with pro essay writers to find the most impactful words for your call to action.
Furthermore, every call-to-action (CTA) should always stand out from the surrounding text. The most common practice is to wrap around the text with accent colors. This technique is useful because it attracts the user’s attention to the text immediately. Ultimately, the best placement for any CTA is on a clickable button.
In essence, a high-converting landing page must have a relatable personality. Users want to discover the company’s direction before using their services. And the best way to convince them is by using an impressive design. Hire expert writers and graphics specialists to create content targeted at a specific audience.
Don’t mess it up with overcomplication! Keep it simple and transparent, and cap off every section with a call-to-action!