Welcome back to another Wednesday Workshop from DealerOn.
Images are an often overlooked part of SEO. When there are roughly 80 million Google Image searches every day, which is nearly a quarter of all traffic on Google, that’s a problem. Today, we’re going to go over a few ways to optimize the images on your site so you don’t miss out on this under-emphasized component of SEO.
The file names of your images are one of the many tools Google uses to understand what you’re talking about. Make sure to name your image files with relevant, descriptive keywords as much as possible.
Are you using alt text? Do you know what alt text is?
Alt text is text that appears in place of your image if it fails to load and is another tool Google uses to index your images. The alt tag should describe the image being shown, as this is how screen readers will describe the image to audio only visitors.
Load times are consistently an important part of both SEO and user experience. Large image files will slow your load times down. Reducing image size is a great way to speed up your site. If you work with a provider like DealerOn, this won’t be a problem as we have tools available to reduce image size without compromising image quality. If not, you’ll need to use a program like Photoshop.
If you’ve worked with images online, you know there are three file types you tend to see. Using the correct type is important. Most of the time, .jpg is the one you will use, as it keeps files small while retaining quality. .png is most often used with logos. A good rule of thumb is, when in doubt, use .jpg.
Are your images mobile friendly? More internet browsing is being done on mobile devices, and Google takes this into account when determining rankings. Ensure all of your images are optimized for mobile devices.
Lastly, structured data is an important tool when it comes to image optimization. We have talked about structured data in previous videos, so have a look at the archives for a full explanation of how it can work for you.
That’s all the time we have for today’s workshop. As always, if you have any questions or comments, leave them below and we’ll get back to you as soon as we can. Thanks for watching. We’ll see you next week for another Wednesday Workshop from DealerOn.