
Here’s the eagerly-awaited New Commercial Arts debut for Vodafone, the global creative account it won hard on the heels of opening in the UK last year.
With a new brand positioning – naturally – ‘Humanity and Technology – Together We Can.’
[embedded content]
It’s been said before (possibly here) that in its long life as one of the world’s biggest companies Vodafone has scarcely produced a decent ad, despite some respected marketing luminaries toiling there.
It’s a big call for any company to promise humanity along with technology and quite a challenge for the new agency (which presumably devised it.) Most mobile users would settle for a decent signal.
Vodafone says the new campaign “celebrates what humanity can do with technology,” a move driven by the response to the Covid-19 pandemic.
As ever from the NCA crew (who hail from adam&eveDDB and BBH among others) the accomplished film – directed by Tony Green – goes a long way to winning you over.
Decent start then but Vodafone has to stick with it.
MAA creative scale: 7
This is an updated version of an earlier story.
More Stories
As Hispanic TV Consolidates, Demand for Broader Depictions of Latino Life Grows
Heineken trolls the failed European Super League on social
Why Inclusivity Should Lead a Company’s Marketing Efforts