Having a good search engine optimization (SEO) strategy is important to increase your ranking in search results. The more visible you are online, the better your chances of generating traffic to your site and getting leads that will likely turn into paying customers.
However, competition and the ever-changing landscape of SEO make it difficult to rank at the top. So, you need to put a lot of effort into your on-page and off-page SEO and keep an eye on any changes in search engine algorithms. You can also hire SEO services or consider other factors that can help boost your SEO ranking, like email marketing.
Emails are a great way to deliver targeted, personalized content to your audience. When people receive emails that are highly relevant to them, they’re more likely to engage and respond to this email. Adding video into the equation will drive even better results. When you send out a targeted email that contains relevant video content, you can expect that those who are really interested will go to your site and convert.
Although email doesn’t directly affect your SEO ranking, it can do other things that can help improve your visibility online. Here’s how.
How Can Email Marketing Help in Boosting Your SEO Results Using Video?
People Love Videos
The human brain is hardwired to absorb and process large amounts of visual data at an incredibly fast rate.
It’s why people find videos more entertaining, educational, inspiring and more effective at communicating information compared to text or audio. It’s also the reason why we tend to favor videos over other types of marketing materials.
When you send relevant video content to your email list, those who are interested will likely engage with it, click on the call-to-action (CTA) button and go to your website. These people are high-qualified visitors, so they’re more likely to hang around and explore your site, which helps lower your bounce rate!
Videos Help Keep People on Your Site Longer
Considering how sending out targeted emails can driving qualified traffic to your site, there’s no doubt that you will appeal to an audience who are likely to spend time engaging with your content.
If you have a large amount of incoming traffic to your site, make sure you have high-quality content to make them stay and lower your bounce rate.
Google also pays close attention to how long people stay on your site. One of the best ways to keep people on your site longer is to create relevant, attention-grabbing video content. The longer a visitor spends time on your site, the more they’re likely to convert.
It also makes Google think that your content is excellent, and people visit your site because you have the answers to their search queries. What’s more, it improves your search visibility, which is good for your SEO ranking.
Here are some tips on how to make your videos more engaging:
- Make your videos credible by adding clips of evidence to support your claims.
- Use thumbnails and titles that can excite or provoke your target audience.
- Grab your viewers’ attention within the first three seconds.
- Use clips from popular movie scenes, memes, GIFs and other dynamic visuals to help your viewers understand data quickly.
- Narrate powerful stories that arouse empathy.
Using engaging videos is a great way to grab your customers’ and prospects’ attention and encourage them to visit your site for longer.
Google’s Internal Algorithm Loves Video Content
Because Google loves video content, you need to incorporate it into your email marketing strategy.
Google’s internal algorithm not only scans for text but also looks for other forms of content related to the search terms. If Google sees that your website has various forms of content like blogs, videos and pictures, it’ll think that your page has the best to offer.
Remember that Google values high-quality content and its relevance to someone’s search terms, so you can’t just send random emails with random video content. It needs to be tailored to their likes, interests and behaviors, so personalize your emails and make sure the video content is relevant.
If you don’t know how to do this, look for SEO services to help you get started. Once you incorporate this with your email marketing strategy, you’re sure to drive more targeted traffic to your website.
But even though Google’s internal algorithm already loves video, it’s still important that you optimize them for SEO. Here are some tips on how to optimize your video for Google Search:
- Identify which video hosting platform is right for you.
- Embed a video transcript to make your videos accessible to bots and a larger audience.
- Use a video thumbnail that attracts the attention of viewers.
- Use an engaging title and description for your video and don’t forget to use keywords.
- Make sure your videos are relevant to your content.
- Avoid using the same video on multiple pages.
- Make your video the center of attraction.
- Promote your videos on social media.
People Are More Likely To Forward Your Email
When your emails are highly relevant to your subscribers’ needs and interests, they’re more likely to forward it to other people they think can enjoy that email too!
If your email contains attention-grabbing videos, your subscribers will indeed share them with other people.
Google also uses quality backlinks to determine search engine rankings. The more people are sharing and attaching your content, the more Google believes you have the best content to offer.
It helps to publish good video content on YouTube and other social media sites, too, to motivate different audiences to share your content on their social channels. This helps drive quality traffic to your site and boost your rankings. Increased social visibility can help boost your SEO, and it’s also an opportunity to increase brand mentions and build valuable partnerships.
Here are some tips on how to create sharable video content:
- Make sure the topic is relevant to your target audience.
- Use calls-to-action (CTAs).
- It should be informational but at the same time make people feel something.
- It shouldn’t be too lengthy.
- Avoid making it seem like an infomercial.
Videos are a great way to inspire and educate your audience. The more you help your audience by sharing your knowledge, resources and content, the more they’ll trust you.
This also adds value to your brand and builds your brand equity.
Videos Boost Social Media Engagement
When people forward your email to other people, it helps increase your reach.
However, placing social sharing buttons on your email encourages the people on your email list to share it to their network of friends on Facebook, Twitter and other popular social channels. This allows your video to get more shares, likes and comments as well as reach more people.
The more social engagement your video receives, the better your SEO ranking will be because good social media engagement affects your rank positively.
Videos Generate the Best Traffic
It’s essential to invest in high-quality video content because it drives people to visit your website. Post them on YouTube and other social media channels and include them in your email marketing too!
If your site has regular visitors, it means that you’re providing content that sparks their interests. Other people doing similar searches might also find your content useful and interesting.
This also hints to Google that you should appear first in Search results.
Videos not only help keep your audience engaged, but they also help in the decision-making process. Because videos are convenient and easy to understand, many people look at product videos, reviews and testimonial videos before making a purchase.
Informational how-to and product hack videos are also a great way to provide value to your customers even after the sale. It makes your customers feel connected with your brand, and that you’re not just after their money.
Many companies also tap into YouTubers or other social media influencers to promote their products or services because they yield the best return on investment (ROI). A lot of people trust YouTubers and influencers because they relate to them on a personal level. They see YouTubers as “real” people trying out products and services and giving out their honest personal opinion about them.
Here are some tips on how to make your video generate more clicks:
- Create well-branded and consistent videos to build brand familiarity. Over time, the more people become familiar with your brand, the more they’ll likely click on your videos and visit your site.
- Feature a niche influencer that your target audience is following to draw their attention.
- Crowdsource user-generated content and feature them in your videos.
Why Invest in SEO Services?
Email marketing might not directly influence your SEO ranking, but it sure can help drive more qualified leads to your site. This can help reduce your bounce rate, increase social media engagement and improve your sales, which, in turn, can give a boost to your rankings.