In case anyone doubted it New Commercial Arts, the London agency founded by adam&eve’s James Murphy and David Golding with Ian Heartfield from BBH and Rob Curran from Wunderman, is now a big player – winning UK price comparison site Moneysupermarket.com in a head to head against Lucky Generals.
NCA made its debut last summer with #OurSecondChance, a booster pandemic campaign for Out of Home via the World Out of Home Organization (below) but had to wait until this year for its first major work for a big commercial brand, the UK’s Halifax bank,to appear.
In the interim it’s also won a major global CRM assignment from Uber and a global creative brief from Vodafone (good luck with that one.)
Any new creative agency beginning in the UK has three major targets, not enmeshed in international arrangements: a bank, a price comparison site and a retailer.
NCA has, so far, landed two out of three. Now who will be the retailer?