We’re excited to have interviewed Toronto SEO Expert Joseph Rothstein, from Social Media 55 (SM55), for the next installment of our Featured SEO Expert Series!
Joseph is a driven CEO and hands-on team leader with over 10 years of digital marketing, social media and SEO experience. Joseph has exceptional expertise in positioning SMBs online from all over the world and a deep understanding of the competitive landscape. Social Media 55 has been awarded the Clutch 1000 Award for three consecutive years for being a leading B2B service provider. From 2018 to 2020, UpCity recognized SM55 as an agency in the top one percent of their field with an Excellence Award.
What would you say is unique and/or challenging about the Canadian SEO industry?
“The Canadian SEO industry is similar but still unique to that of its neighbor down south in the United States. Canada is not as competitive as the U.S. simply because of less competition. That also means less search and less traffic. What Canadians find advantageous is the internet doesn’t have borders, and being discovered by U.S. businesses is helpful to the Canadian industry.”
How does your agency stand out in a crowded market like Toronto?
“Toronto is by far the digital marketing hub of Canada. We focus on providing our clients a superior and premium service. We always under-promise and over-deliver on our mandate in order to help take our clients to new heights.”
Can you share a success story from a local SEO campaign centered around your area?
“We provide local SEO services to a dispensary in the area. When they first opened in 2019, they were not being noticed in search engines. They are now either position number one or two organically when searched. We manage their Google My Business (GMB) account and respond to all reviews. We also upload a variety of content on a daily basis. We are sending all the right signals to search engines to index our client at the top, and it works with great results.”
What is the best advice you ever received in business?
“Focus on providing a premium service with value. Value will keep clients wanting to work and grow with you. We focus on the needs of our clients.”
What do you think is the most important quality that makes an agency truly great?
“The one quality that is by far the most important of all is integrity. We must always act in good faith and in the best interest of the client.”
Any predictions for the future of SEO?
“I see SEO becoming more and more competitive. Thankfully, sites like SEOblog.com allow for companies like Social Media 55 to stay ahead of the curve.”
What is your reaction when you hear that “SEO is dying”?
“My reaction is simple: Follow a proven system of marketing tactics that send the right signals to search engines. If I noticed a dip in rankings, I would increase the volume of my blogging, backlinks, and on-site user experience.”
What do you think is the most important contributor to keeping clients happy?
“Listening to your clients’ requests and being able to translate their idea into a refined finished product. The key is listening and understanding your clients needs. Customizing a solution around their brand is vital to our messaging and ROI.”
Interested in being considered as an SEOblog “Featured SEO Expert”? Reach out to our team at [email protected]! We’d love to hear from you and give you a high-traffic platform to share your SEO agency’s story and insights.