It goes without saying that browsing the internet has become a regular part of many people’s daily routine. To increase the number of customers, companies and platforms apply the latest trends of digital optimization to boost the efficiency of their website, and the recruitment sphere is no exception.
It is extremely important for recruitment agencies to make their websites visible to potential clients – that is why many have started investing resources into their own platform optimization.
Search engine optimization (SEO) is precisely the option that can help recruitment agencies effectively meet this challenge. In this article, we will analyze the prospects and benefits of SEO in the recruitment sphere, and also provide you with the most popular SEO tips for recruitment efforts.
The Importance of Organic SEO in Recruitment
As you already know, the main goal for SEO is to drive organic traffic to a website and widen the audience of a certain platform. Recruiters extensively use this digital strategy to make search engines like Google show their business to users as the most relevant result. This happens when search bots scan every website to identify its topic and whether a user’s request corresponds to the information presented on a website. So, when it comes time for a user to find a suitable job vacancy on the internet, it is crucial for recruitment agencies to employ the SEO methods that can bring customers to their platform.
This useful feature can greatly increase the number of website clients and extend the client base, thus encouraging highly rated companies to use the specific recruitment platform for attracting qualified staff both locally and internationally.
Best Tips for Boosting the Recruitment Process
Today, various SEO rules are widely applied for website development, and all of them are mainly targeted on their customization so as to increase the popularity of the platform. For instance, WordPress shopping cart optimization improves customer experience and thus encourages more and more clients to use the website.
But which optimization methods can be applied to recruitment services so as to encourage more potential customers to use them? Here, we list the best SEO tips for your recruitment efforts.
Simplify the Job Title and Add Structured Data
The very first thing you have to remember is to avoid unusual adjectives while creating a new job post. This is effective in boosting your website visibility and excluding the possibility of being misunderstood by applicants. Instead, we recommend using clear and general job titles people are used to looking for, like teller, sales manager, executive director, etc.
In addition to this, Google recommends adding structured data to your job postings to make them more likely to appear in Google Search results. Structured data requires you to convert your job post into the format search bots look at while scanning web pages. Google Search Central provides an example you can consider while creating your vacancy post.
This method has a lot of advantages because it allows you to get more applicants as well as interactive results while simultaneously increasing the chances for potential job seekers to click through to your site.
Plan Keywords and Content
Another crucial aspect we can’t disregard is the usage of the keywords. As Googlebot uses keywords abstracted from your website, it is important to apply them while planning and creating the content published there. And, if you create a job offer using the highest-ranking keywords, you can significantly increase the possibility of the search engine showing your recruiting website as the answer to customers’ queries.
Furthermore, planning your content in advance improves its diversity and allows more applicants to find relevant information there. Ensuring your content stays updated can keep your website on the top of search engine results pages (SERPs).
Add a Careers Section
The careers page is one of the crucial elements that can help a potential employee form the first impression of your company and easily find detailed information about vacancies available on the official company website. For instance, to increase the recruitment efforts of your business, you can add the career sections to your online website so as to inform job seekers about the list of job offers and the prospects of career development in this industry. Also, you can state the location, qualities and skills needed for applying to a certain department, thus simplifying and improving the recruitment process.
Optimize for Mobile Devices
However, it is not only the structure of the web page that should be considered while developing your recruiting online platform. According to Recruiting.com, over 80 percent of applicants use their mobile devices while seeking job posts. And, to increase the number of clients, you have to not only make the website mobile-friendly but also customize it to create a delightful user experience.
For instance, make sure that your web pages can be easily read and navigated, and apply useful features such as allowing users to send their applications in one click or filter queries according to personal preference. By making optimized versions for every type of device, your business is more likely to be noticed by a potential employee, gain trust and encourage them to apply for a job through your company.
Use Social Media
Nowadays, social media is an everyday part of modern society – that’s why many platforms have started using it to widen their target audience and get new clients. According to Forbes, a well-planned social media strategy is a great way to boost your platform to a new level. Furthermore, a recent LinkedIn survey has shown that 75 percent of candidates will review your company’s information before applying for your job position, and approximately 70 percent of them won’t send you their résumé even if they are unemployed. For this reason, it is extremely important to improve the connection with your audience using the most popular social media platforms.
In fact, the recruiting sphere can get several benefits from social media by creating pages with tips or guides to help applicants succeed in applying to the job. Additionally, you can promote job vacancies with all the requirements and conditions stated via social, thus increasing website awareness and encouraging social sharing to raise the visibility of the post. Another thing that can greatly boost your brand is to post a brief introductory presentation of your company and present the benefits of becoming its member so as to get job seekers interested in your business.
Run a Blog
To boost brand awareness among job applicants, you can also start a blog about your industry. Through articles published on a blog, it is much easier to introduce your business and its targets, show the structure of each department, present the main benefits of joining your team, etc. By providing credible information about your industry and its peculiarities and sharing some useful tips and pieces of advice, you can not only get potential workers interested in your business but also motivate them to become a member of it.
Standardize Your Résumé Structure
A résumé or CV is one of the crucial components of any recruitment process. A well-structured application can greatly reduce the time needed for interviewing. Furthermore, it can significantly improve the recruiting performance, as an HR assistant has easy access to all the information about the interviewee and the main skills of the person needed for a certain job position. In addition, you will be able to easily navigate and structure data, and also make a brief comparison of all the candidates so as to find the most qualified worker, all of which can boost your company efficiency in the future.
To conclude, organic SEO can bring many benefits for recruiting website development. That is why it becomes essential to use a variety of methods that can boost your website ranking, such as keyword usage and content planning, social account creating and platform customization. It is also vital to simplify and generalize the data of a job offer to improve efficiency.
Following these principles can significantly improve the recruiting efforts of your website and boost your business to the next level in the process.