Welcome back to another Wednesday Workshop from DealerOn.
When it comes to the design of your homepage you want to put the very best foot forward. The “intro widget” is what your visitors will see at the top of their browser window when your site loads and will therefore be the first impression you make. DealerOn’s innovative and effective designs include four basic options, and today, we’re going to go over the pros and cons of each so you can make the decision that’s right for your dealership.
Option one, the split hero.
The split hero is an image that goes across the top of your site, that is split between two options. For example an inventory search function and your service department.
This option allows you to equally emphasize the two most profitable parts of your business, as well as making your navigation convenient for your two largest customer bases. Your hero image can have many different links to lead-generation pages. And it does this without sacrificing a clean and attractive design.
Option two, full video.
A video is exactly what it sounds like. Drone footage of your inventory can be an attractive and eye-catching option. You can convey a lot about your dealership in a short video.
For best results, use a short video, without text, that primarily showcases well-lit exterior locations.
Option three, the grid.
The grid is something of a compromise among a bunch of effective options. You will be able to have multiple search options and navigation bars immediately obvious to your visitors.
Option four, the banner search.
This option is the most straightforward. You put your offers front and center as the very first thing your visitors will see.
The intro widget is a vital part of your site. When you’re picking one, think about the impression you want to make, and from there, we can personalize it into something that reflects the unique qualities of your store.
That’s all the time we have for today’s workshop. As always, if you have any questions or comments, leave them below and we’ll get back to you as soon as we can. Thanks for watching. We’ll see you next week for another Wednesday Workshop from DealerOn.