June 21, 2021

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New: Understanding structured data course!

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We’ve added a new course to Yoast SEO academy: the Understanding structured data training course! Do you want to explore structured data in depth? Then this course is for you. After completing this course, you’ll understand the concepts and terms related to structured data in detail. And, implementing this knowledge could help you get great-looking rich results!

Learn how to stand out in the search results

Structured data is on the rise. For almost every search query, Google now presents you fancy-looking rich results alongside the normal snippets. These rich results not only catch your attention because they look nice, but they also provide users with extra information, right there in the search results, like images, reviews, and product availability. And these rich results are powered by structured data.

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An example of rich recipe results powered by structured data, showing images, reviews, preparation time, and ingredients

Structured data is a way of describing your website to make it easier for search engines to understand. You can add structured data by adding some code to your site (or by using a plugin that does this for you).

If you want to compete in the search results nowadays, you need structured data. This may sound daunting, especially if you’re not sure where to start, but we’re here to help!

Understanding structured data course

That’s why we’ve developed a brand-new, in-depth course on understanding structured data. This online course takes you by the hand and guides you through the theory on structured data, with videos, reading materials, and quizzes. Using practical examples, we’ll teach you everything you need to know to understand structured data.

After this training course, structured data will no longer hold secrets for you! You’ll understand all the important concepts and terms, and you’ll be able to use this knowledge to improve your chances of getting those coveted rich results. Once you’ve finished the course, you’ll receive a Yoast certificate and a badge that you can display on your website.

Watch this short video fragment to get an impression of the new Understanding structured data course:

A sequel to the Structured data for beginners course

The new Understanding structured data training course is a sequel to our previous – and free! – course on structured data: the Structured data for beginners course. Over 5000 users have already taken this course. If you haven’t started this course yet, we recommend you do!

If you have already completed this beginner’s course (well done! 👏), our Understanding structured data training course will be the perfect next step to deepen your knowledge. Of course, this course is also great if you already gained some basic knowledge of structured data elsewhere.

How is the course set up?

In four modules, we’ve packed all the knowledge you need to fully understand structured data:

  1. Introduction to metadata
    First, we’ll introduce the concepts of metadata, markup, and structured data.
  2. Schema.org
    Then, we’ll go into Schema.org in detail. We’ll teach you how schemas are organized on Schema.org, so you’ll be able to find the types you need.
  3. Types of structured data markup
    In the third module, we’ll explain different types of markup. You’ll learn that JSON-LD is the standard and why. We’ll also teach you how to read JSON-LD and where to place it in your site’s code.
  4. Types of schema
    Finally, we’ll show you common examples of schema, and we’ll teach you where to look for types of schema.

How can you get access?

The Understanding structured data training course is an online and on-demand course, like every other Yoast SEO academy training course. So, you can learn about structured data whenever and wherever you want.

As you may know, you now get access to all Premium courses by purchasing a Yoast SEO Premium subscription (for only $89 a year!). This subscription will give you access to the Yoast SEO Premium plugin and all our SEO courses.

To get access to the Understanding structured data course, all you need to have is a Yoast SEO Premium subscription. If you have Yoast SEO Premium, you’ll find the new course in your Yoast SEO academy courses overview!

Don’t have Yoast SEO Premium yet? Get it now, so you’ll have access to the Understanding structured data course too!

Go Premium and get free access to our SEO courses!

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Buy Yoast SEO Premium (or renew your subscription) and get FREE access to Yoast SEO academy Premium:

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