When a customer arrives on Amazon, they’re here for one goal, and that is to buy a product. But what remains to be seen is who they will buy it from. If you want that seller to be you, the most important question is how. With Amazon SEO, you have the opportunity to answer this question and solve your A9 algorithm woes.
Amazon is a marketplace with millions of active sellers, and as a seller, you need your product listings to be clear and attractively tailored for potential buyers. We’re going to help you understand the Amazon algorithm and how you can do exactly this.
In a similar way to Google, Amazon’s algorithm assesses its search results, which involves an overabundance of variables. Amazon’s search engines are known as A9, and its algorithm sets different parameters to measure the similarity of millions of items registered in its database. This is collected from the keywords users type to search for items.
How Can Amazon SEO Work for You?
It is important to know how Amazon ranks its products because it’s a different animal to Google. As customers search for goods on Amazon, they will find your products if their keywords match your keywords. This creates a difficult process because the keyword must be the same for both the seller and the purchaser. The key factor to remember is that Amazon’s A9 algorithm focuses on two variables:
Performance refers to how successful you are at selling Amazon goods or services, and relevance is based on how well your keyword suits the search queries. This is challenging, as the keyword range is demanding. Unlike Google, choosing the right keyword is not necessarily guaranteed to benefit you on Amazon – the retail store still needs to focus on presenting items it knows customers would like to purchase or items customers are already constantly buying. Why? Amazon’s main concern is its buyers.
6 Tips for Improving Your Amazon SEO
As a business owner, if you want your customers to find your goods, all you need is better Amazon rankings. This would help to increase future leads that result in more goods sold.
1. Conduct Keyword Research
As is the case with traditional SEO, you can do extensive research on keywords. Amazon SEO is similar in many ways to regular SEO but has enhanced buyer-focused attributes. In the case of Amazon, you need to concentrate mostly on long-tail keywords that have more than three words. Potential buyers shopping on Amazon tend to type in more than three keywords to get the items they want. Long-tail keywords help you introduce more possible leads to your product listings.
To search for the right keywords, you could either use free tools available online or consult with an Amazon enhanced brand content service.
2. Manage Your Reviews
In the world of digital media, a review influences the online reputation of any company or retailer. They’re an essential part of it, and they can be the reason consumers choose to buy from you or not. If you want an improved Amazon SEO campaign, it is important to have positive feedback.
The most popular Amazon search results generally have four to five stars. Anything within this range is regarded as a great review, and purchasers are more inclined to order these products. Motivate your audience to provide you with positive feedback. If any customer has any trouble getting your product or if it is not up to their standards, then instead of ignoring negative feedback, interact with them and try to fix the problem.
Most brands or retailers stop reacting to negative feedback on Amazon but that’s where they are wrong. By responding, you prevent further harm to your reputation. Answering negative feedback allows other viewers to see how you treat your audience.
3. Optimize Your Product Title
Title optimization matters on Amazon and will help your products be more visible on search results. You must include all important elements in your product title, from brand and product to size and color.
The order of information in your product title will have an effect on how your audience finds you, so it is important to do research into the optimal title format for Amazon products. Optimize your title and be sure to highlight the most relevant keyword.
4. Follow All Image Guidelines
Good images can bring your brand a wealth of benefits. High-quality photos play a crucial role in attracting consumers to buy your product. Customers want to see a good picture of the product from all angles, so build faith and trust in your audience by presenting the product clearly.
Amazon enables companies to use product images over 1000×1000 pixels. They also have a zoom feature that allows the viewer to see the product up close. Sales could see a noticeable improvement when the viewer is able to enlarge a product because people want a deeper understanding of what they’re buying.
5. Rethink Your Price
Customers always have some concern when it comes to pricing. Even if you conducted proper keyword research and your product is of high quality, if your product is overpriced relative to its market position, consumers may turn to your competitors.
Unsurprisingly, customers want to buy a good product for the lowest amount of money. Take a detailed look at your competitors’ prices to see how you compare. Ensure that your bid is as low as your competitors’ because if one of your products costs $100 and another brand has the same product for $30, your Amazon SEO campaign won’t help. In fact, your goods may not even rank because of their exorbitant cost.
6. Focus on Product Descriptions
If you are writing product descriptions, it’s always a good idea to make use of bullet points. Add brief, concise and detailed explanations about the goods you’re selling. It’s to be expected that you’d have a lot to say about your offering, but your buyers don’t want to hear it. All they need is simple information that highlights your product’s key functions.
It is advisable to write an informative summary in a bulleted list because, though simple, it conveys the unique selling point (USP) of your product in a more easily digestible way.
Amazon is a website where millions of people shop every day. Brands and retailers can benefit from this, as it is a convenient way to be exposed to a bigger audience. What you need to do first is follow the six tips mentioned above for better ranking with customized Amazon SEO content, and then shift your focus to other things that matter to your consumer. We hope you’re able to sell on Amazon the right way!