If you had asked me for my top five favorite makeup products prior to last week, concealer wouldn’t have even made the list. But I wouldn’t be writing this review if that was still the case. To my surprise, the Kosas Revealer Concealer has convinced me it deserves a permanent spot in my routine. Unlike the cakey and unnatural concealers of Sarah’s past, this creamy, medium-coverage formula is like a buttery treat for my skin. It melts down to a seamless finish that looks incredibly natural and glowy while hiding dark spots and uneven texture. With the brand’s recent 12-shade expansion bringing the total to 28 total shades, I’ve finally found my perfect match in Tone 3.2 (light with neutral olive undertones).
The new shades took nearly a year to formulate with the help of Kosas’ product development team, trusted makeup artist Robin Black, and a testing panel of 35 people made up of diverse skin tones and undertones, Kosas founder Sheena Yaitanes tells Allure. “We wanted to go deeper on undertones and expanded to include a new olive undertone family,” she adds.
These additions allow more people to achieve the specific results they’re looking for, like “correcting blueness or redness, covering dark circles, or spot-concealing all over their faces,” Yaitanes says.
Since Kosas abides by the same standards as Clean at Sephora and Credo, cosmetic chemist Perry Romanowski says the concealer’s formula may be beneficial for people who wish to avoid certain chemicals like polyethylene glycol (PEGs), which are used to soften skin and stabilize oils. (While most types of PEGs are unlikely to penetrate the skin, some could potentially be irritating for sensitive skin.)