August 2, 2021

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Google My Business launches new performance reporting

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Google is now rolling out new performance reports within the Google My Business Insights section. These new reports have been a long time coming, with hints of it back in August and then again last month. But now, these reports are live for you to access and test out.

What it looks like. To access the reports, log in to your Google My Business profile, and click “Insights.” At the top of the page, you may see a message that reads, “Your insights are moving.”

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Then when you click on “See new profile performance,” you should see a screen that looks like this:

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The metrics. The metrics given here show you the number of calls and messages you get within a 6-month timeframe. Google also plots the data by month. Below that, it also shows you the search term used for searchers to find your Google business listing in Google Search and Google Maps.

The new Insights report does not include metrics such as website clicks and driving directions initiated. It also does not show you if searchers found you on Google Search versus Google Maps, as the current Google Insights report does. The reports also do not display the photo views, quality of those photos, and other metrics previously available in the older performance reporting.

Google has a new help document on these changes.

Why we care. The positive is that these new reports give you 6 months of data, which is twice as long as the 3 months of data we received previously. But it is missing key data points, as mentioned above.

This seems like an early release, and I hope when it comes time for Google to replace the insights report with the performance report, all the data points are migrated over to the new platform.


About The Author

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Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry’s personal blog is named Cartoon Barry and he can be followed on Twitter here.
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