Hey, don’t roll your eyes just yet—underwear goes through trend cycles just like the rest of the ready-to-wear world, and we have a lingerie expert here to prove it. I don’t know about you, but lingerie fascinates me, as it’s an article of clothing basically everyone wears but never really talks about. It’s not necessarily taboo, but since it’s rarely seen, it goes undiscussed. If you’re someone who takes great pride and joy in your negligee drawer, this is quite disappointing.
Clearly, we’re about to talk in great detail about summer lingerie trends—summer underwear trends to be specific. We reached out to an expert on the matter to give us the 411 on which underwear styles are on the rise, and more importantly, which are quickly dying. Read on as Sandra Rose, VP of merchandising and brand at Journelle (one of the best lingerie destinations, if you ask me), spills some insider information on the underwear trends that will win summer 2020 and why.
Don’t worry, as in typical Who What Wear fashion, we shopped out each trend she touches on so you can leave with refreshed trend knowledge and a full shopping cart.