
Put away those Chelsea tractors and get down with the real men (and, no doubt, women and others) with a new Ford F-150 truck.
Ford’s biggest seller obviously strikes a chord for those with the pioneer spirit – in this case building a cabin in the forest – epitomising agency Wieden+Kennedy’s macho line ‘Built Ford Tough.’
[embedded content]
Part of a big campaign although, reportedly, demand is already outstripping supply. Whatever next, a spin on ‘Deliverance?’
MAA creative scale: 6.5.
More Stories
Mother launches Media by Mother to challenge the media agency establishment
Wallace and Gromit Embark on an Augmented Reality Adventure in Inventive New Game
What We Can Learn from the Mistakes Made in 2020