Wieden+Kennedy toughens up for Ford F-150

Put away those Chelsea tractors and get down with the real men (and, no doubt, women and others) with a new Ford F-150 truck.

Ford’s biggest seller obviously strikes a chord for those with the pioneer spirit – in this case building a cabin in the forest – epitomising agency Wieden+Kennedy’s macho line ‘Built Ford Tough.’

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Part of a big campaign although, reportedly, demand is already outstripping supply. Whatever next, a spin on ‘Deliverance?’

MAA creative scale: 6.5.