January 27, 2021

SEO, Wordpress Support & Insurance, Mortgage, Loans, Legal, Etc Blogs

SEO, Wordpress Support & Insurance, Mortgage, Loans, Legal, Etc Blogs

, SEO, Wordpress Support & Insurance, Mortgage, Loans, Legal, Etc Blogs

Ikea’s ‘Fortune Favours the Frugal’ dramatises the earth’s collision course with rubbish and waste

Share This :
, SEO, Wordpress Support & Insurance, Mortgage, Loans, Legal, Etc Blogs

No Christmas ad from Ikea this year, but instead there’s a New Year campaign from Mother to promote Ikea’s sustainability credentials; in particular the new Buy Back scheme, where you can take back unwanted Ikea furniture in return for a voucher to spend in store (when stores eventually open).

[embedded content]

“Fortune Favours the Frugal” is all about taking away the negative connotations of the word “frugal” and highlighting the benefits of being thrifty and sustainable. A giant meteor made of rubbish comes crashing towards earth, but it dissipates every time a person makes a choice that’s good for the environment, like recycling, upcycling, using LED light bulbs etc.

Kemi Anthony, marketing communications manager at Ikea, said, “[The campaign] encapsulates Ikea’s commitment to continue to adapt the business and inspire people to think differently about the benefits of living a life of moderation over a life of excess. Small acts now will make a huge difference in years to come.”

MAA creative scale: 8

You May Also Like

Share This :