October 25, 2021

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David Schwimmer swims against British tide for TSB

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Stars of ‘Friends’ keep on befriending us in all sorts of unlikely ways and now David Schwimmer has been enlisted by McCann to put a human face on TSB, the rather troubled bank which has abandoned animation for a more, um, direct approach.

So we have Dave touring a rather dreek UK in his camper van, communing with the natives to mixed effect but armed with a variety of TSB products.

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Brash Americans who don’t ‘get’ the British is an old saw and this at least makes you sit up and take notice – because it’s him.

Job done? Way to go yet.

MAA creative scale: 5.

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