October 22, 2021

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Online Digital Marketing Certificate | Cal State Fullerton

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, SEO, Wordpress Support & Insurance, Mortgage, Loans, Legal, Etc Blogs Note: Click on the course title to view all available course sections. Hover over the colored labels to view where the course will be offered.

Days Date Time Location
02/22/21-03/28/21 Online Online-Variable
Fee
$490.00

Days Date Time Location
04/05/21-05/23/21 Online Online-Variable
Fee
$640.00

Days Date Time Location
02/08/21-03/28/21 Online Online-Variable
Fee
$640.00

Days Date Time Location
04/12/21-05/16/21 Online Online-Variable
Fee
$490.00

Upon completion of the certificate program, graduates will be able to:
– Understand the Digital Marketing landscape and develop a digital marketing campaign.
– Understand the use and application of digital media platforms, communication tools, and marketing strategies and tactics.
– Identify key elements that influence online consumer behavior.
– Research and assess the range of communications opportunities.
– Assess online analytics and measurement.
– Understand team roles and responsibilities in the campaign process.
– Understand the latest laws and regulations governing communications and privacy.
– Articulate best practices and future trends.

– Marketing professionals
– Product, brand and marketing project managers
– General business managers
– Account and advertising executives, managers, and coordinators
– General marketing analysts and content managers
– Public relations and communications specialists and coordinators
– Programmers and other technology professionals who want an understanding of the infrastructure behind digital marketing
– Individuals in other professions with cross functional marketing responsibilities

In addition, it is recommended that participants who reside outside of United States and whose first language is not English possess English language proficiency equivalent to:

A minimum TOEFL score of 550 (paper) or 80 (iBT)
Or
A minimum IELTS score of 6.5

There is no need to send the test score to the University. It the participant’s responsibility to demonstrate English language proficiency necessary to fully participate in the class lectures and discussions.

Catherine T Atwong
Associate Professor of Marketing, Mihaylo College of Business and Economics, Cal State Fullerton
Carolyn Coal
Assistant Professor of Communications, College of Communications, Cal State Fullerton
Luis Gomez
Digital Producer-KPCC/SCPR Events
Kari A Knutson Miller
AVP, International Programs; Dean, University Extended Education
California State University, Fullerton
Lyra Madding
Director of Marketing at Office Solutions
Lauren Pawell
Founder, Bixa Media
Mike Plata
Marketing Director, ByteLaunch
Mike Rossi
Director of Marketing, Crexendo
Teresa Ruiz-Decker
Social Media and Communications Manager- Children’s Health Council
Kim Tang
Program Developer, University Extended Education, Cal State Fullerton
Shelly Wang
Manager, Program Development, University Extended Education, Cal State Fullerton
Gabrielle Windsor
Director or Strategic Planning: The Armory

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