October 25, 2021

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Snapchat Salutes Brands for Creative Use of AR in 2020

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Snapchat Friday revealed its most inspiring augmented reality campaigns of 2020.

The company said in a blog post, “2020 has been a year of the unexpected and the unprecedented, from stay-at-home orders to major shifts in consumer behavior and in how brands, businesses and organizations operate. In a year of new normals, Snapchat’s camera has played a pivotal role in bringing us together, even when we’re apart. Snapchatters are no stranger to having fun and being creative with the camera, and are constantly spreading joy and positivity in their communities. This year more than ever, Snapchatters and brands have used the camera to connect with friends and loved ones all over the world in new, creative ways.”

Snapchat added, “AR has played a massive role in creating those connections and experiences. Brands and organizations around the world have leveraged our technology to engage with the Snapchat Generation in innovative ways never before possible. Today, we’re celebrating some of the most inspiring AR moments and campaigns that Snapchat and our partners brought to life in 2020:”

The campaigns chosen by Snapchat were:

Biden-Harris campaign and U.S. Postal Service: The campaign sought to encourage Snapchatters to vote early for the Joe Biden-Kamala Harris ticket by creating an experience where scanning the USPS logo showed users in a Biden hat and shirt, wearing his iconic aviators.

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