When you’re trying to optimize your website for the search engines, you might feel overwhelmed at the amount of advice there is out there regarding on-page and off-page SEO. Chances are, you already have a few keywords in mind that you want your website to rank for, so what needs to be done to make sure you show up on the first page of the search results? Fortunately, ranking for the keywords you have in mind is easier than you might think. It takes a bit of hard work and effort, but once you understand the basics, you’ll be able to ensure greater search visibility.
Let’s start with exactly what on-page SEO is. Essentially, on-page SEO refers to the practice of optimizing individual web pages with the goal of ensuring those web pages rank higher in search engines. While off-page SEO refers to activities and/or things you do outside of your website, such as links and other external signals, on-page SEO refers to activities and/or things you do inside your website, such as changing the content or HTML code of a page.