The Week has appointed Uncommon to help create a more meaningful presence in culture for the magazine, in a brief that covers the UK and the US. A campaign is set to launch next year.
Uncommon won the business after a competitive pitch, adding to its growing portfolio of media accounts that now includes The Guardian and Tortoise as well as ITV. The Week is part of the Dennis publishing portfolio, and its offspring, The Week Junior, was launched in the US in March.
Lucy Jameson, co-founder at Uncommon added: “Most news media gives people a very limited view of the world. Leaving everyone stuck in their own echo chamber. The Week is different. Every week, intelligent writers and rigorous editors compile a selection of the stories that matter from over 200 different news sources, so you can make up your own mind. There’s never been a more important time for open minded journalism. We can’t wait to share what we’ve been working on together.”