After introducing its own ARM-based chip for Mac devices, Apple couldn’t resist the urge to make fun of Windows laptops at its ‘One More Thing’ event. And to mock Microsoft Windows devices, Apple brought back actor John Hodgman and the memories of Mac versus PC ads of the mid -2000s. After Apple CEO Tim Cook signed off boasting about the performance and battery marvels of new MacBook Air and MacBook Pro with M1 chips, there was another ‘one more thing’ that Apple did.
In a 40-second video at the end of the event, Hodgman appeared as the ‘PC guy’ to question Apple about the need to make noiseless laptops or the need for offering better battery life when you can always plug it to the wall socket to charge. Also, taking about performance, the PC guy had his own way to show how fast it is.
Here’s the video:
00:42Watch: Apple mock Windows laptops after launch of new MacBooks with M1 chip
Though it is not clear whether Apple will bring back the ‘PC guy’ in mainstream commercials, the small clip at the end of the event brought back old memories of Apple-Microsoft rivalry.
Apple announced a big development for Mac devices as it bid goodbye to Intel chips. The company launched its own ARM-based chip that will power its Mac range of computers in future. Called M1, the processor features an eight-core CPU and Apple claims it is the fastest CPU in the world.
The new M1 processor, as per Apple, is all about power efficiency. The eight-core CPU, according to Apple, gives the best performance per watt in a CPU.
Comparing it to other Windows laptop CPUs, Apple said that the M1 chip draws 1/4th of power to deliver peak performance. The eight-core CPU is also paid with four high-efficiency cores. What the Apple processor will also do is allow iPhone and iPad apps to run on the Mac devices.