Structure Your Content The Right Way
Most people think SEO copywriting is all about putting words after words.
But in my experience, the STRUCTURE of your content is just as important as the writing itself.
And what better place to find proven content structures than Udemy?
(In case you’re not familiar with Udemy, it’s a platform with thousands of online courses)
Here’s how you can use Udemy to make your next piece of content 2-3x more compelling:
First, head over to Udemy and type in a keyword.
For example, let’s say you were writing a blog post about photography. You’d search for “photography”:
Udemy will show you all of their popular photography courses:
Next, pick a course with a lot of reviews.
Once you pick a course, take a look at how many people have enrolled.
As you can see, over 149,314 people have enrolled in this photography course:
Do you see how huge this is?
You’re looking at content that 149,314 people have PAID to access.
That means you don’t need to rely on your Spidey sense to figure out what people want.
Thousands of people have already voted…with their wallets.
Once you’ve found a popular course, scroll down to the “Curriculum” section.
That’s where you’ll find the proven structure you can use for your next blog post:
Obviously, you don’t want to rip off the instructor’s course.
But you can use bits and pieces of the curriculum for your outline: